The restaurant industry was among the sectors that suffered the
worst from the crises brought by the COVID-19 pandemic.
With the limitations on dine-in services and branches operating at
reduced capacity, it easily became one of the hardest hit
sectors, incurring millions of deficits, massive layoffs, and even permanent
business closures.
“The previous year, 2020, has been the most challenging year for
all of us. Being in a restaurant business where casual dine-in has been the
norm, placing the entire country under ECQ was a big blow,” said Pauline
Bondad, Vice President of Silver Peak Group of Companies (SPGC).
Over a year and a half passed into the pandemic, SPGC’s
restaurants and fast food brands found ways to reinvent their businesses to
keep up with the shift due to the series of lockdowns enforced all over the
country.
Goldwins Comida Corporation is
one of the SPGC companies that challenged themselves to quickly shift gears
and confront these difficulties positively.
With all the changes presented to the company, they realized the
need to re-center the business and uphold its unbreakable commitment to
maintain its core of keeping the best interest of its stakeholders in their
operations.
“Amid the test of our times, we gave more importance to living out
with our core values. Our core values of selflessness, integrity, loyalty,
versatility, excellence, and respect,” Bondad noted.
Having the renewed thrust to serve their community amid the
crises, they launched campaigns within the company to provide financial
stability and regard the welfare of its employees, while still providing a
memorable dining experience to their customers.
“I always believe that the true growth of a company is not only
measured by profit but also by the number of employees whose lives it has
improved. When times get rough, it is an opportunity to give more significance
to our local community,” the SPGC executive said.
Likewise, the company explored more creative and innovative ways
to generate income to keep the business afloat and extend service to their customers more efficiently. They strengthened their
delivery services to allow patrons to enjoy their favorite dishes even in the
comforts of their homes.
The company tapped PLDT Enterprise for connectivity solutions that
empower the business with strong and reliable internet to support its store
operations.
“PLDT Enterprise has been filling the gap in providing solutions
that our company alone cannot provide. Our restaurants need help in reaching
out to people and at the same time people reaching to us whenever they order,”
Bondad said.
“We
at PLDT Enterprise have been assisting companies as they navigate the
challenges of the new normal. Through our reliable enterprise solutions, we aim
to enable businesses to overcome the difficulties they face with the help of
technology. We thank Goldwins Comida Corporation for their continued
trust in our capability and we assure them of our commitment to being their
reliable partner in solving their modern-day business challenges,” said Jojo
Gendrano, FVP and Head for PLDT and Smart Enterprise.
PLDT
Enterprise recently introduced its Unbreakable Commitment campaign to highlight
its partnerships with different organizations in the country to exhibit how
collaborations helped companies to thrive amid difficult circumstances and in
turn, contribute to the lives of Filipinos.
The campaign also reinforces PLDT Enterprise’s unbreakable
commitment to boost the efficiency and productivity of organizations with the
use of technology.
The country’s largest fully integrated telecommunications provider
has been a constant support to companies such as Goldwins Comida Corporation as it embraces digital transformation
to adapt to the evolving business environment.
“PLDT Enterprise’s vision is aligned with our vision. Always
prioritizing the guest and employees. Our restaurant needs to be present and
preferred by the market to generate sales. We need to market our brand through
the help of your technology,” said Bondad.
The restaurant company believes that a successful business needs
not only to be efficient and resilient but also responsive to the needs of its
employees, customers, and the community it serves. With the help of the right
partner, the company is bound to take off to reach new heights and emerge
victorious despite the hindrances it may encounter.
“I encourage all of those who are just starting to have their
business just to keep on going and pursue; always to make your business
sustainable, and for my fellow entrepreneurs, remember to always live your
lives with purpose. From the darkness of the pandemic comes the realization
that we need to strive harder and move forward to our road of excellence,”
Bondad added.
Watch Goldwins
Comida Corporation’s interview
here: https://www.youtube.com/watch?v=RrxNcDy7IPs (PR)
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