Leading Global K-Pop band #BLACKPINK (@BLACKPINK),
who just released their comeback single #HowYouLikeThat on June 26 6PM KST,
opened their official Twitter account and posted their first Tweet. This launch
Tweet was Retweeted over 250K times and got over 600K Likes. Tweet volume
related to 'BLACKPINK' reached 5M for 12 hours, and the hashtag of their new
song title #HowYouLikeThat trended
worldwide No 1 and trended over 50 countries.
On 30 June, Twitter will host a 'BLACKPINK LIVE comeback party'
as a #TwitterBlueroom Q&A
session, to talk about their comeback and current life. Fans will be able
to watch the live #TwitterBlueroom on
BLACKPINK's official Twitter account (@BLACKPINK) and interact
with them directly using the hashtags #Ask_BLACKPINK #TwitterBlueroom, or
within the live chat room.
Twitter is also celebrating the launch of BLACKPINK's official
account and their comeback by setting up special custom emojis to help fans
around the world cheer them on. BLACKPINK's four members drew their own emojis,
which can be activated by hashtagging their names. BLACKPINK's special emojis
will appear on all Tweets using the official hashtags from 26 June to 31 August
KST.
YeonJeong Kim, Head of the Global Kpop & K-content
Partnerships at Twitter said, "Every Kpop fan on Twitter can join in
trending global conversations with specially customized contents for fans.
'BLACKPINK LIVE Comeback Party on #TwitterBlueroom' and special custom emojis
will help Kpop fans interact with BLACKPINK members directly in real time
through improved live experience and innovative formats."
BLACKPINK is one of the most beloved K-Pop groups and their
official fanclub Twitter account 'BLACKPINK GLOBAL BLINK (@ygofficialblink)' was ranked no.1 fastest
growing Kpop account, and ranked 5th in the 'K-POP Artists' most mentioned by
Twitter users worldwide in 2019. It is expected that active communication with
global fans will continue through the opening of this official account. (PR)
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